It’s not just the big names that are making strides in the fight against the climate emergency, though–innovative, up and coming companies such as Air Company are taking what could be seen as limitations and catalysing them for business success. Air Company is driven by using technology to remove carbon from the atmosphere and create something out of it.

Air Company uses the CO2 it extracts from the atmosphere to create a wide variety of products that range from vodka to fragrances. While Air Company is still working on cost-effective upscaling, their experimental, innovative approach is promising. By thinking outside the box, the possibilities to combat climate change while drumming up new business are endless–companies need only act on them.