Transforming the fashion industry

Earth Logic is an initiative launched by two of the world’s most cited scholars within fashion and sustainability. The initiative serves as an action research plan for the fashion industry to move away from the damaging climate, environmental, and social impacts it creates.

Earth Logic is summarised into seven elements of action to rethink fashion and put the health and survival of Earth before business interests and economic growth. They are as follows:

  1. Act on the science
  2. Earth Logic is for us all
  3. It’s time for a paradigm shift
  4. Dare to change, even when it is difficult
  5. Dare to learn, communicate, and organise
  6. Move from production and consumption to care
  7. Stay with the trouble—our future prosperity depends on it


For fashion companies looking to transform, engaging with Earth Logic and incorporating their publications into business development efforts can be a step in the right direction.

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