Examples of planetary
possibilities

B Corp Certification

B Corp Certification

EC plastics regulation

Canopy’s CanopyStyle Audit

Canopy’s CanopyStyle Audit

Ancient Forest Friendly designation

Ancient Forest Friendly designation

Roundtable on Responsible Soy

Roundtable on Responsible Soy

Aquaculture Stewardship Council

Aquaculture Stewardship Council

Sustainable packaging from seaweed

Sustainable packaging from seaweed

EC 2030 Biodiversity Strategy

EC 2030 Biodiversity Strategy

International Ocean Acidification Initiative

International Ocean Acidification Initiative

Sportswear in the planetary boundaries

Sportswear in the planetary boundaries

How innovation saved the ozone layer

How innovation saved the ozone layer

Better Cotton Initiative

Better Cotton Initiative

Ancient Forest Friendly designation

Ancient Forest Friendly designation

Using architecture to remove smog

Using architecture to remove smog

Sustainable forest management

Sustainable forest management

Using photosynthesis to clean the air

Using photosynthesis to clean the air

Climate and Land Use Alliance

Climate and Land Use Alliance

Ecocide Law Alliance

Ecocide Law Alliance

Regenerative fertilisers

Regenerative fertilisers

Transforming the fashion industry

Transforming the fashion industry

ISCC Plus certification

European Farm to Fork Strategy

European Farm to Fork Strategy

Sustainable fertiliser development

Sustainable fertiliser development

WWF Climate Business Network

WWF Climate Business Network

WWF’s Seafood Sustainability Toolkit

WWF’s Seafood Sustainability Toolkit

EU fertilising products regulation

EU fertilising products regulation

Using the sun to provide clean water

Using the sun to provide clean water

Chemical company transforms

Chemical company transforms

The European Climate Law

Bio-circular and plastic-free material

Bio-circular and plastic-free material

Sustainable Forest Management

Sustainable Forest Management

Revolutionising the food industry

Revolutionising the food industry

Turning nothing into something

Turning nothing into something

EC Zero Pollution Action Plan

EC Zero Pollution Action Plan

Ocean Bound Plastic Certification

Ocean Bound Plastic Certification

Sustainable water use in fashion

Sustainable water use in fashion

European standards for sustainability

European standards for sustainability

Canopy’s CanopyStyle Audit

Canopy’s CanopyStyle Audit

Investment in solar for profit

Investment in solar for profit

Ecocert Climate Neutral Certification

Ecocert Climate Neutral Certification

Transforming the convenience industry

Transforming the convenience industry

1% for the Planet

1% for the Planet

Certified Carbon Neutral

Certified Carbon Neutral

Science Based Targets Initiative

Science Based Targets Initiative

Transforming the concept of a factory

Transforming the concept of a factory

Aluminium Stewardship Initiative

Aluminium Stewardship Initiative

Oil palm plantation at edge of rainforest where trees are logged to clear land for agriculture in Southeast Asia

Producing “green” ammonia

Partnerships for Forests

Partnerships for Forests

Seafood Business for Ocean Stewardship

Seafood Business for Ocean Stewardship

EC water reuse regulation

EC water reuse regulation

EC Air Quality Legislation

EC Air Quality Legislation

Data for sustainable ocean management

Data for sustainable ocean management

Alliance for Clean Air

Alliance for Clean Air

Biodiversity credit system

Biodiversity credit system

Mission Possible Partnership

Mission Possible Partnership

WWF takes on the food system

WWF takes on the food system

Roundtable on Sustainable Biomaterials

Roundtable on Sustainable Biomaterials

Combatting ocean acidification

Combatting ocean acidification

Producing water from air

Producing water from air

Fairtrade

Fairtrade

IUCN Business and Biodiversity

WWF’s Alliance for Water Stewardship

WWF’s Alliance for Water Stewardship

EC nature and biodiversity laws

Ozone-depleting substances regulation

Ozone-depleting substances regulation

International Fertilizer Association

International Fertilizer Association

Alliance for Water Stewardship

Alliance for Water Stewardship

The European Green Deal

The European Green Deal

Marine Stewardship Council

Marine Stewardship Council

Business platform for biodiversity

Business platform for biodiversity

Business and Biodiversity

Business and Biodiversity

EU Water Framework Directive

EU Water Framework Directive

Energy company turns a new leaf

Energy company turns a new leaf

The Montreal Protocol

The Montreal Protocol

Chemicals Strategy for Sustainability

The Water Alliance

The Water Alliance

EU Fertilizing Products Regulation

EU Fertilizing Products Regulation

Glasgow Financial Alliance for Net Zero

Glasgow Financial Alliance for Net Zero

Bonsucro sugarcane platform

Bonsucro sugarcane platform

WWF’s Water Risk Filter

WWF’s Water Risk Filter

Regenerative aquaculture

Regenerative aquaculture

Illegal wildlife trade guidance

Illegal wildlife trade guidance

Regenerative food production

Regenerative food production

Plastic footprint assessments

Plastic footprint assessments



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The examples and stories highlighted in Planetary Possibilities represent bold first steps into a world of new sustainable business opportunities. While they are not perfect, they show that there is great potential within the private sector to profitably contribute solutions to the world’s biggest challenges.

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