The examples and stories highlighted in Planetary Possibilities represent bold first steps into a world of new sustainable business opportunities. Learn from them, but remember that most of them are not perfect, and the companies driving the initiatives do not necessarily have everything else in line (or at least not yet). The main point of the collected examples is to show that there are indeed ample opportunities for those daring enough to act on them, and perhaps inspire yourself to consider the possibilities wrapped in the challenges that lie ahead.
The purpose of Planetary Possibilities is to see beyond limitations. To begin to have the courage to imagine a sustainable future for business–one that uses the science of planetary boundaries to create Planetary Possibilities.
It is really now or never. Let’s take this journey together.